Dear DC Graduate, We need your help!

Dale Carnegie will be celebrating its 100th Anniversary in 2012. In preparation for this Simon & Schuster publish a book that will show how DC principles are relevant in today’s digital world. Basically its going to be a revised version of the famous best selling book How to Win Friends and Influence People.

The writer will need to incorporate stories/anecdotes from real customers–We need your help to help fill the book with stories and real-life examples–from all over the globe. It would be really something to have us Canadians represented in this historical new edition.

Here are some general guidelines:

• Anecdotes should be highly detailed and address one specific principle (in one particular chapter) in the book, if possible.
• Names of private individuals (other than those supplying the anecdote) should be omitted to avoid permission and privacy issues.
• When possible, anecdotes should prove the power of a certain principle by showing that the same result would not have been possible with a different approach (maybe other attempts were made but were unsuccessful until a certain Carnegie principle was applied)
• Not all anecdotes must be positive; anecdotes describing a situation in which the Carnegie principle was not applied, and what the end result was, is also powerful; while we will limit the amount of failure stories, we don’t want to discourage people from sharing them since we all know how failure or missed opportunity is often the best teacher.
• All anecdotes should in some way, reflect the use of digital media in the process of applying a Carnegie principle (i.e., “Subject sent an honest, humble, and compassionate email that turned the tide for a client.”) This use of digital media, however, need not always turn out positively in the story (i.e., “Subject sent repeated texts to the client that went unreturned… Subject then went to see client in person, shook her hand, and sat down and admitted his errors… The relationship was repaired and strengthened in that moment, and business between them continues to thrive.”).

All anecdotes should be sent to my attention no later than September 30, 2010.
Submit to Kevin R. Crone krcrone@dalecarnegie.ca

Thank you!!!

p.s.: Please keep in mind that, due to the editing process, there is no guarantee the writer or publisher will use the story…so please send in many examples, if you can. Regardless if it makes it in the book we will publish your anecdotes in future local Dale Carnegie news letters to inspire other Canadians.

Best Success and Lets Make History!
Kevin

Kevin Crone Jr.
Managing Partner
Dale Carnegie Business Group